What to Look for in a Lash or Brow Serum

The 4-1-1 on Choosing a Lash or Brow Serum

These days, lash and brow serums seem to be everywhere you look. From drug stores to prestige department stores to Instagram, lash and brow conditioners are popping up all over the place, with many boasting some very impressive claims. But the fact of the matter is, not all are created equal. When it comes to making a smart purchasing decision there are many important factors to look at, from ingredients, consumer studies, reviews and more. Below, we break down what exactly you should look for when choosing an eyelash or eyebrow serum.

Physician Formulated & Dermatologist Reviewed

When it comes to the delicate and sensitive eye area, you can ensure the utmost safety by choosing a product that is physician formulated and Dermatologist reviewed. Both RevitaLash® Advanced Eyelash Conditioner and Revitabrow® Advanced Eyebrow Conditioner were developed by Dr. Brinkenhoff, an Ophthalmologist and the founder of RevitaLash® Cosmetics. Formulated to be hypoallergienic, non-irritating and gentle enough for those battling cancer, you can be sure you’re in good hands with RevitaLash Cosmetics lash and brow serums.

Best Selling & Award Winning

When looking for any new product, it’s a good idea to turn to the industry experts. In the beauty world there is fierce competition for industry awards, and when a product wins, it’s a pretty big deal. RevitaLash® Advanced and RevitaBrow® Advanced share over 25 industry awards combined, including the highly-coveted Allure Best of Beauty Award. In addition, RevitaLash® Advanced is one of the original eyelash serums on the market, and also remains the best-selling.

Consumer Studies

Consumer studies are incredibly important when it comes to finding a lash or brow conditioner that actually delivers. These studies help identify what kind of product experience you can expect as they reflect real, unbiased product experiences from people who are unaffiliated with the brand. In our consumer studies, 98% of participants saw an improved eyelash appearance with RevitaLash® Advanced, while 92% percent of participants saw bolder, fuller looking brow after using RevitaBrow® Advanced.

Editor, Influencer & Celebrity Loved

Just because a celebrity or editor loves or endorses a product, it doesn’t necessarily mean that the product is good. But when the Dutchess of Sussex (aka Meghan Markle) says she loves a product, we listen. One of those products is RevitaLash® Advanced Eyelash Conditioner, which Mrs. Markle swears by. Other fans of our lash and brow serums are Olivia Wilde, Hayden Panettiere and Lena Dunham. These women are known for caring about, and putting their best face forward, and we’re grateful they see our products as a tool for doing so.

Ingredients

At RevitaLash Cosmetics, we use a “no-no” list when formulating each of our products, ensuring that each one is safe and gentle, yet still results driven. We formulate our products without the addition of parabens* or phthalates, and we make sure to stay away from ingredients known to irritate eyes, such as fragrances (with the exception of hair products). We believe that what you put on your body is just as important as what you put in it, and we keep this in mind when formulating each and every one of our products.

Feeling informed, educated, and ready to make a smart purchasing decision on a lash or brow conditioner? Shop RevitaLash Cosmetics here!

Keywords: Eyelash Serum, Eyelash Conditioner, Lash Serum Lash, Conditioner

*RevitaLash® Advanced Japan includes parabens